WHY DON’T WE DO THIS?

VISIT DENVER AND DENVER OFFICE OF CULTURAL AFFAIRS

ANNOUNCE TWO-FOR-ONE TICKETING PROGRAM

Weekly Deals Provide Consumers With Unparalleled Discounts on

Upcoming Events and Entertainment

DENVER (October 21, 2009) – VISIT DENVER, The Convention & Visitors Bureau, in conjunction with the Denver Office of Cultural Affairs (DOCA), announce DENVER 2 for 1 TIX, a new offering aimed at providing residents and visitors to the Mile High City with discounts on tickets to award-winning theater, world-class museums, seasonal musical performances, and additional ticketed events.

The program creates awareness of Denver’s diverse cultural organizations and collects the city’s top values when value is king. Each week, deals from up to eight cultural and entertainment organizations will be featured online at www.DENVER2for1TIX.com, where Denver residents and future visitors can also sign up for a weekly e-mail.

“What a great way to kick off the fall-winter season,” said Melissa Marano, marketing director, Denver Center Theatre Company. “We are thrilled to be included in the launch of the DENVER 2 for 1 TIX program, delivering great offers for high-caliber theater in a new way.”

“Value is a great way to reach consumers right now, and the DENVER 2 for 1 TIX program makes it easier for our deals to reach new audiences and to stand out to current ones,” said Tonya Malik, marketing and public relations director, Curious Theatre Company.

Denver’s top theaters and cultural attractions will offer an ever-changing lineup of tickets, all with 2 for 1 discounts, including Denver Film Society at the Starz FilmCenter, Museo de las Américas, PHAMALY, Swallow Hill Music Association, Denver Center Theatre Company, the Hi-Dive, Curious Theatre Company, the Newman Center for the Performing Arts in the opening week alone.

“Denver has always had great offers for every price point, but previously, we didn’t have a way to share it with the public in a concentrated effort,” said Jayne Buck, vice president of tourism, VISIT DENVER, The Convention & Visitors Bureau. “The DENVER 2 for 1 TIX program makes it easy to find what’s new, what’s hot, where the city’s hidden gems and the city’s best deals are, all updated on a weekly basis.”

To be featured in the Denver 2 for 1 TIX program, participating organizations must make an offer of “2 for 1” or an equivalent discount (approximately 50 percent) on admission or tickets.

“Denver is a city that supports its arts and culture – we’ve got world-class museums, the second largest performing arts complex in the country, and a community that has voted for 20 years to dedicate tax dollars toward support of the Scientific & Cultural Facilities District,” said Erin Trapp, director, Denver Office of Cultural Affairs. “This is a way to help small and large cultural organizations showcase their great offerings and special savings to a much larger audience.”

The new program completes the one-stop shop for culture and entertainment already available at www.Denver365.com, which provides a complete listing of all events happening throughout Denver and the surrounding area.